Important objectives to include in your digital marketing strategy

1. INCREASE SALES

Increasing sales or leads is a top level digital marketing objective for many businesses. Growing sales is ultimate objective of every business.

A digital marketing strategy must include as how sales will be increased, what tactics and channels will be used, how much budget will be required and how results will be measured.

For e-commerce business, Facebook ads and Google ads can be used to attract more traffic and increase sales. Sales can be further increased by using various conversion rate optimisation techniques.

NOTE : Conversion rate optimisation is part of advanced digital marketing topic

2. GENERATE LEADS USING DIGITAL MARKETING

Digital marketing can play important role in lead generation. It can be used to drive more traffic on website using SEO, Google ads, Facebook ads to generate more leads. Leads generation can also be improved by using content marketing and lead magnets and marketing automation techniques to further nurture leads.

Lead generation is one of the most complex topic of digital marketing.

3. INCREASE ORGANIC SEARCH TRAFFIC

Getting free traffic from Google using SEO is one of the best ways to create awareness, generate leads and increase sales. SEO is the backbone of digital marketing.

Growing organic traffic on blog or website can be one of the digital marketing objective which can reduce cost per acquisition and also create long-term online visibility.

4. INCREASE BRAND VISIBILITY

Digital brand building is also one of the most important part of digital marketing objectives. Digital branding can help business increase sales and also grow organic traffic, increase faster conversion and build online reputation.

Social media marketing, digital PR and video marketing (YouTube Videos) can be used to increase brand visibility.

Digital display advertising and digital video ads can also help in online brand building.

5. REDUCE COST PER CUSTOMER

Reducing cost per customer can be a digital marketing objective. Brands can use various techniques like conversion rate optimisation, marketing automation and programatic display advertising to reduce cost per customer.

This objective will give you next steps to take.

TIP : Work on one objective at a time for better results if you have small team.

STEP 5: CREATING A WEBSITE FOR DIGITAL MARKETING

For digital marketing to work and deliver results, you must have a website which is aligned with your digital marketing and business objectives.

If you are into business of selling products online, you will need an eCommerce website. eCommerce website can be created using Magento, OpenCart, WooCommerce or Shopify.

If your digital marketing objective is to generate leads from your website and you are not selling products online, you can create a website to generate leads.

Depending on your business, you must create a website which can be useful for digital marketing.

Website can be then optimised for Search Engines to attract organic traffic from Google search.

You will have to setup Google Analytics code on website to measure website traffic, setup Google search console to monitor organic results and performance.

You can also create a blog on your domain to improve search visibility and attract organic traffic.

STEP 6: SEARCH ENGINE OPTIMISATION (SEO)

Search engine optimisation is core of digital marketing. It plays significant role in how digital marketing can work for a business. SEO allows you to get your website on the first page of Google. SEO should be part of every digital marketing strategy.

Since SEO can bring unlimited free traffic on website, it can deliver much better ROI compared to other digital marketing methods and other digital marketing techniques.

STEP 7: SOCIAL MEDIA MARKETING

Social media marketing can also help you in getting more business. Social media marketing can improve your online brand visibility, it can increase audience engagement and also bring traffic on website of blog.

Social media is one of the best way to connect with target audience and initiate communication with them. Social media channels like Facebook, Instagram, LinkedIn, Twitter and other social networking websites can also play important role in how digital marketing works for you.

SUMMARY

Just understanding how digital marketing works or how digital marketing can work for a business, is not enough for any digital marketing professional.

As a digital marketing professional, you should be able to create a digital marketing strategy and implementing digital marketing to deliver results.

Digital marketing has potential to grow business, it’s how we are using digital marketing is important than how digital marketing works.

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